Reckitt Beckinser
Dettol Ad
Reckitt Beckinser asked us to create an ad for the New Dettol Skin Care soap which was rather different than what Dettol is known so far as a medical soap. We treated the ad as clean as possible, focusing on the soap itself and the feeling of ‘thick' and smoothness to enhance the skin care benefits as the key message. The simpler it is the better people would understand and remember the campaign.
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